HI, I’M GITANJALI 👋
I'm a Senior Product Designer with 7+ years of UX experience, based in the SF Bay Area.
Formerly at Meta and iRobot, and holds a Master’s Degree in UX. I design for emerging technologies that drive business impact.
I’ve Influenced Products At
Featured Work
CarQuest
An AI web app that guides
non-expert users to find,
compare, and buy the right car
BORP
A responsive mobile-first
design solution for an
adaptive sports organization
Meta Reality Labs
Creating design requirementsfor the Metaverse; AR, VR, andsmart devices
iRobot
Driving design decisions for a home robot app redesign
Nomio
Driving design decisions for a home robot app redesign
Turning Ideas Into UX Gold
Data-Driven Design
I believe that great design starts with deep understanding. My approach is rooted in rigorous research to uncover user needs, pain points, and desires. By leveraging qualitative and quantitative insights, I craft solutions that are not only innovative but also truly user-centered.
Collaborative Innovation
Design is a team sport. I thrive in cross-functional environments where diverse perspectives come together to create something extraordinary. Whether it's working closely with engineers, product managers, or other designers, I ensure that every voice is heard and every idea is explored.
Gitanjali, By The Numbers
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$12+ million
Annual revenue driven by iRobot app redesign, a 25x increase over 4 years
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7 devices & 2 product groups
Directed design research across both at Meta Reality Labs
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1.3 points
Increase in app store rating by the iRobot app
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68
UX projects worked on
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48 Million
Global users impacted by the iRobot app redesign, which became a category leader
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17
High-profile clients worked with on UX initiatives
What People Say About Working With Me
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“The final product is a website that is not only visually appealing and inviting but also practical and easy to implement, making a significant impact on our organization's digital presence. Gitanjali closely adhered to my specifications while also bringing fresh, innovative ideas to the table."
Emily Seelenfreud
Executive Director @ BORP (Bay Area Outreach Program) -
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“During her time as a Sr. Design Researcher at iRobot, Gitanjali drove a major revenue/customer-facing feature from ideation to execution. This feature is one of the most loved features in our mobile app."
Mary K. Ward
Product Manager @ CapitalOne, formerly iRobot -
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“Gitanjali's curiosity and autonomy to learn new things and take it upon herself to design and execute a UXR study makes her a valuable asset for any organization, especially when operating in an ambiguous environment. After collecting all the necessary raw data, Gitanjali was extremely effective in extracting the key takeaways and painting a story with the data through great visuals as well as recommendations."
Teja Chiluvuri
Tech Lead/Electrical Engineer @ Meta -
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"She is a valuable asset to any team, bringing expertise and dedication that drives impact. Her research leads to helpful signal to influence hardware decision-making."
Angelique Waller
Product Manager @ Meta -
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“I am thoroughly impressed by Gitanjali’s dedication and would eagerly collaborate with her again. Gitanjali’s ability to engage with cross-functional teams and SMEs was key to launching our study effectively."
Ved Nikolic
Product Manager @ Meta -
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"Gitanjali spearheaded processes around how we evaluate and integrate new technology into product development. Her strategic influence and UX Research mastery have been pivotal in driving consistency and rigor in product development at Meta Reality Labs."
Erick Lo
UX Researcher @ Meta Reality Labs -
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“Gitanjali was super hard-working; I never had to worry about her not doing what she said she was going to do, or knowing what to do. She was a great teammate—super kind, helpful, and always made sure the details were correct."
Brian McDonald
Sr. UX Designer @ MBTA, formerly the UXC consultancy
