HI, I’M GITANJALI 👋

I'm a Senior UX Researcher & Designer with 7+ years of UX experience, based in the SF Bay Area.

Formerly at Meta and iRobot, and holds a Master’s Degree in UX. My research drives business impact for emerging technologies.

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I’ve Influenced Products At

Featured Work

Turning Ideas Into UX Gold

Data-Driven, Informed Design

I believe that great products start with deep understanding. My approach is rooted in rigorous research to uncover user needs, pain points, and desires. By leveraging qualitative and quantitative insights, I drive design and business decisions that are not only innovative but also truly user-centered.

Collaborative Innovation

UXR & UXD are team sports. I thrive in cross-functional environments where diverse perspectives come together to create something extraordinary. Whether it's working closely with engineers, product managers, or other UXers, I ensure that every voice is heard and every idea is explored.

Gitanjali, By The Numbers

  • $12+ million

    Annual revenue driven by iRobot app redesign, a 25x increase over 4 years

  • 7 devices & 2 product groups

    Directed design research across both at Meta Reality Labs

  • 1.3 point

    Increase in app store rating by the iRobot app

  • 68

    UX projects worked on

  • 48 Million

    Global users impacted by the iRobot app redesign, which became a category leader

  • 17

    High-profile clients worked with on UX initiatives

What People Say About Working With Me

  • “During her time as a Sr. Design Researcher at iRobot, Gitanjali drove a major revenue/customer-facing feature from ideation to execution. This feature is one of the most loved features in our mobile app."

    Mary K. Ward
    Product Manager @ CapitalOne, formerly iRobot

  • “Gitanjali's curiosity and autonomy to learn new things and take it upon herself to design and execute a UXR study makes her a valuable asset for any organization, especially when operating in an ambiguous environment. After collecting all the necessary raw data, Gitanjali was extremely effective in extracting the key takeaways and painting a story with the data through great visuals as well as recommendations."

    Teja Chiluvuri
    Tech Lead/Electrical Engineer @ Meta

  • "She is a valuable asset to any team, bringing expertise and dedication that drives impact. Her research leads to helpful signal to influence hardware decision-making."

    Angelique Waller
    Product Manager @ Meta

  • “I am thoroughly impressed by Gitanjali’s dedication and would eagerly collaborate with her again. Gitanjali’s ability to engage with cross-functional teams and SMEs was key to launching our study effectively."

    Ved Nikolic
    Product Manager @ Meta

  • "Gitanjali spearheaded processes around how we evaluate and integrate new technology into product development. Her strategic influence and UX Research mastery have been pivotal in driving consistency and rigor in product development at Meta Reality Labs."

    Erick Lo
    UX Researcher @ Meta Reality Labs

  • “Gitanjali was super hard-working; I never had to worry about her not doing what she said she was going to do, or knowing what to do. She was a great teammate—super kind, helpful, and always made sure the details were correct."

    Brian McDonald
    Sr. UX Designer @ MBTA, formerly the UXC consultancy

  • “The final product is a website that is not only visually appealing and inviting but also practical and easy to implement, making a significant impact on our organization's digital presence. Gitanjali closely adhered to my specifications while also bringing fresh, innovative ideas to the table."

    Emily Seelenfreud
    Executive Director @ BORP (Bay Area Outreach Program)